Sameer Nair, CEO, Applause Entertainment said, “At Applause, we only strive to deliver the best in storytelling. In the recent past, Amar Chitra Katha has made great forays in the digital space with all their books having a vibrant global readership through the Amar Chitra Katha app, as well as presence on many other multiple digital platforms such as Alexa, Youtube etc.įurthermore, the company continues to add new titles to its catalogue, with new themes, topics and adapting its iconic art style to endear the brand to a new generation of young readers.
With more than 1.5 million copies sold every year, their comics have secured a niche in the audience’s hearts and minds. Spanning 20 languages, the Amar Chitra Katha library boasts titles across Epics & Mythology, History, Fables & Humor, Bravehearts, Visionaries and ACK Junior.įounded in 1967 by the legendary Anant Pai, Amar Chitra Katha is the pioneer in comic book storytelling for children in India, that has evolved into a cultural phenomenon today. Applause Entertainment, the content studio from the Aditya Birla Group, led by media veteran Sameer Nair has announced a landmark partnership with Amar Chitra Katha, the undisputed leader in the children’s publishing segment in India – Jyothi VenkateshĪs a part of this collaboration, Applause Entertainment has acquired the license to the Amar Chitra Katha catalogue, comprising 400+ titles which will be developed and produced into animated content.Īfter disrupting the storytelling ecosystem with premium original series, popular book and international format adaptations, this partnership marks Applause Entertainment’s foray into animation taking the rich and varied content archive from Amar Chitra Katha to the global audiences, in a brand new avatar.
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